Elvis Meisters
Co-founder of Uprankd, an SEO agencyIn digital marketing since 2010: SEO, affiliate marketing, websites, advertising, analytics, hosting and the infrastructure that keeps them running. I write for small business owners who want to spend less on the wrong things.

Before you pay for a redesign, an SEO retainer, ads, a CRM or AI, find the problem that actually limits the business.
Twenty-eight chapters on websites, measurement, search, advertising, sales, email, AI, automation and hiring help, written to make you harder to confuse and harder to oversell.
23 worksheets and checklists keep your own numbers beside every decision.
Co-founder of Uprankd, an SEO agency
The Small Business Online Survival Guide
Stop wasting money on websites, SEO, ads, software and AI before your business is ready to use them. 273 pages, 28 chapters and 23 worksheets. €29.
“Do not treat the book as a 28-item implementation checklist. Start with the chapter closest to the constraint you can actually observe.”
“A blank field is better than a confident number with no evidence behind it.”
“The first decision isn't which AI assistant to buy. It's which piece of work you can hand it without handing over a decision you still need to make.”
Outside the office.
Bushcraft trips with Floki, and stories from four months on the road.


